Ricardo CostaProduct · Brand · Visual · Front-end

( Work )

Everything,
in one place.

Six case studies — including the AI feature I designed and shipped — three practices with pages of their own, and eight products that are actually online. Roughly in the order I would show them to you.

6
Case studies
3
Disciplines
8
Built and shipped
2018 →
Designing professionally

Case studies

Six projects, start to finish.

A mix of shipped work and self-initiated concepts. Each one goes from the problem through the decisions to what actually got built.

Ask PholuShipped / AI
AI product design · Retrieval · Trust

Ask Pholu

An AI that answers questions about your own memories, grounded in sources you can open — and that asks permission before the model sees anything.

View case study
PholuShipped / Founder
Product · Brand · Mobile

Pholu

A private memory app for couples and families, taken from brand and UX through React Native implementation and launch on Google Play.

View case study
LingowayConcept
Product · Learning

Lingoway

A Mandarin learning concept built around tones, useful conversation and short daily practice.

View case study
Jade DynastyConcept
Brand identity · E-commerce

Jade Dynasty

A self-initiated Chinese tea brand and storefront exploring identity, packaging and digital retail.

View case study
KairovaConcept
Product strategy · Systems

Kairova

A life-OS concept exploring habits, progression and game-inspired interface systems.

View case study
Personal identity
Brand · Design system

Personal identity

The mascot mark this site is built on, and the system that keeps it working from a favicon to a full lockup.

View case study

Disciplines

Three practices with
their own rooms.

Too much work to sit inside a case study, and too much a part of the job to leave out.

Information designPresentation designInformation design under real deadlines — high-volume decks for a confidential private-equity client, plus six decks you can open.View presentation work ↗DrawingIllustrationCharacter design, portrait painting and visual development — where the whole practice started.View illustration ↗CommercialGraphic design & motionIdentity, packaging, campaign systems, print and short-form motion built to survive production.View graphic design ↗

Built and shipped

Things with a URL.

Designed and, in most cases, built by me — the part of the practice that has to keep working after the presentation ends.

01PholuA private memory app for couples and families — brand, product and front-end.↗02OpenQuizA free, open-source live quiz platform with a polished dark-mode UI and real-time multiplayer.↗03FactionInteractive web-based novel reader with a clean, distraction-free reading interface.↗04YohuroBoxA custom music-player interface designed in Figma with bespoke SVG panel shapes.↗05OGLAA catalogue-first appliance retailer in Leeds — 400+ products, built around enquiries instead of checkout.↗06Nexus CreativWeb design and build for a creative agency, focused on conversion and visual hierarchy.↗07EmelephantBrand-driven website design and build for the Emelephant brand.↗
08This siteDesigned in Figma across sixteen frames and rebuilt in React — the page you are reading.

( Contact )

Let’s build
something people keep.

I’m open to design roles in China, freelance collaborations and interesting products. If you think we’d make something good together, send me a message.

Email me →LinkedIn ↗WeChat · ricebeDownload CV